Anyone can show you a big number. Here is where one came from, step by step, with the message that reported it.
Their own figure, from the brief they filled in. Not a small shop, and not a struggling one. Their stated goal was to be consistently over $250K.
A record month, four weeks in. Just under $18K collected through the lead sheet in the first six weeks.
Three full months in, every one of them over $250K. Same three months a year earlier came to $639K; this year they came to $807K.
Their biggest month ever, and the third month in a row to break the record before it.
Measured across the first three months: $36,932 collected against $4,889.37 spent. A 7.55X return, before any of the repeat work those customers bring back.
$190K–$220K a month before. $276K, $302K, then $312K after. Same shop, same team, same building. The only thing that changed was how many cars came through the door.
The same system, running in other shops.