Everything built for the questionnaire page and the proof section. Click any card to open it.
Proof section — V1
This is the entire live questionnaire page, with only the proof section rebuilt. Everything
else - hero, guarantee, form, footer - is the page as it stands today.
What changed, and why
Split into five named parts, each with its own eyebrow, number and background.
Scrolling the old version felt merged, with no sense of transition.
The metrics summary is back, and the client screenshots with the orange underlines
are the original ones, reused as-is. Same proof we already show, new layout.
Shop owners on camera — three named owners, real Wistia posters and run times.
The strongest kind of proof, and the page wasn't using it at all.
Case studies added — four full films, one on stage with the rest on a shelf.
For the people who want the whole story rather than a number.
Google reviews in two columns, and only once.
The old build showed "in their own words" twice; two columns also halves the scrolling
and shows the volume at a glance.
Nothing autoplays or preloads.Seven video players loading on arrival would cost
more than the rest of the page combined.
A different page shape from the live one, modelled on a funnel Waheed shared. The fold is copy
plus a single button, and the button jumps down to the form — so the first screen on a phone
is a decision, not a form to fill in.
Structure copied deliberately: logo, audience line, headline, sub, one button, trust
logos, then the form, then stat cards, then a repeat CTA.
Their ad even deep-links past the hero straight to the form, so we know the shape is intentional.
Measured, not eyeballed: their headline, sub, button and stat cards were measured in a
browser and matched — 65px headline, 346x56 button, 305x217 cards at radius 50.
Rebuilt in our brand: black and orange instead of navy and periwinkle, Anton instead
of Montserrat, the N mark instead of their monogram.
Their logo strip became ours — a scrolling marquee of real client shop logos, all
knocked to one white silhouette so a mismatched set reads as one strip.
Our real numbers in the stat cards: 100+ shops, 50,000+ leads, $10M+ tracked revenue,
300+ creatives. All already published elsewhere; nothing invented.
Warm aurora background, pure CSS. The ridge/wireframe and grid treatments
were both tried and dropped.